Privacy Policy
The Ivy Track
Last Updated: August 19, 2026
The Ivy Track (“The Ivy Track,” “Company,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information entrusted to us.
This Privacy Policy explains how we collect, use, disclose, retain, and safeguard information when you visit https://www.ivytrackprep.com/ (the “Site”), create or use a student or family account, book a strategy session, communicate with us, or use our SAT tutoring, college counseling, student platform, and related educational services (collectively, the “Services”).
By using the Site or Services, you acknowledge the practices described in this Privacy Policy.
1. Company Information
The Ivy Track
Website: https://www.ivytrackprep.com/
Privacy and support email: [email protected]
The Ivy Track does not publish a physical mailing address or customer-support phone number on the Site. Privacy inquiries, correction requests, and deletion requests should be sent to the email address above.
2. Information We Collect
We collect information depending on how you interact with the Site and Services.
2.1 Information You Provide When Making an Inquiry or Booking
When you submit an inquiry or book a free strategy session, we may collect information such as:
Parent name
Student name
Email address
Phone number
Student grade level
Current test score, if provided
Target test score, if provided
Testing timeline
Program interests, such as SAT tutoring or college counseling
Scheduling information
Information you voluntarily provide in notes or message fields
We use this information to understand the student’s needs, respond to the inquiry, and schedule or prepare for a strategy session.
2.2 Account Information
When a student or family receives access to an account or the student platform, we may collect and maintain:
Name
Email address
Account role
Login and authentication information
Account status and activity
Passwords are handled through our authentication provider and are stored in hashed form rather than plain text. The Ivy Track does not have access to a user’s plain-text password.
2.3 Student Educational and Platform Information
When a student uses the platform or participates in tutoring, we may collect information related to the delivery of the Services, including:
Practice assignments
Submitted answers
Practice scores
Skills and topic-level results
Timing and performance data
Score history and progress information
Homework and assignment status
Session records
Session and activity dates
Roadmap and study-plan information
For college counseling students, we may also maintain information such as:
Counseling checklist progress
Homework or task status
Application planning information
Document links added by a counselor
School or program planning information
Other information necessary to provide counseling Services
This information is used to personalize instruction, prepare tutoring or counseling sessions, track progress, and manage the student’s educational plan.
2.4 Communications
When you contact us by email, text message, booking form, or other communication channel, we may collect:
Your contact information
The contents of your message
Responses and correspondence history
Scheduling or service-related information
Any information you choose to provide
2.5 Payment Information
The Ivy Track does not collect or store payment card or banking details through this Site.
Fees and payment arrangements are handled directly with families outside the Site.
If a third-party payment method or provider is used as part of a specific family arrangement, that provider may process payment information under its own privacy practices. The Ivy Track does not store full payment card or banking credentials through ivytrackprep.com.
2.6 Technical and Website Information
Our hosting and infrastructure providers may automatically process limited technical information necessary to deliver and secure the Site, which can include:
IP address
Browser type
Device information
Request and connection information
Server or security logs
Authentication-related information
We do not use this information for behavioral advertising or advertising profiling.
3. How We Use Information
We may use personal information to:
Respond to inquiries
Schedule free strategy sessions
Create and manage student or family accounts
Provide SAT tutoring
Provide college counseling
Assign practice work
Score and evaluate student work
Track student progress
Build and update student roadmaps or session plans
Manage tutoring and counseling sessions
Create or update scheduling records
Send booking confirmations
Send appointment or session-related communications
Send other transactional or service-related messages
Maintain platform security
Authenticate users
Prevent unauthorized access or misuse
Operate, maintain, troubleshoot, and improve the Services
Maintain appropriate business and educational records
Respond to privacy or support requests
Enforce our Terms of Service
Comply with applicable legal obligations
Protect the rights, safety, and security of The Ivy Track, students, families, and others
We do not use personal information for third-party advertising.
We do not sell personal information.
4. Text Message Communications (SMS)
If you provide a mobile phone number and affirmatively consent to receive text messages from The Ivy Track, we may use that number to send communications such as:
Strategy session confirmations
Appointment or session reminders
Scheduling and rescheduling messages
Tutoring or counseling service updates
Responses to inquiries
Account-related information
Program or transactional communications
Other messages reasonably related to Services you requested
Marketing or promotional text messages will be sent only where the applicable consent has been provided.
Message frequency varies. Message and data rates may apply.
You may opt out of text messages at any time by replying:
STOP
For assistance, reply:
HELP
You may also contact us at:
Consent to receive marketing text messages is not a condition of purchasing Services.
After you opt out, we may send a final confirmation message acknowledging your request.
Mobile Information Sharing
The Ivy Track does not sell, rent, trade, or share mobile phone numbers, SMS opt-in data, or SMS consent information with third parties or affiliates for their own marketing or promotional purposes.
Mobile information may be disclosed only to service providers that assist in delivering requested communications, when necessary to operate the Services, or when required by law.
SMS consent records are used only for purposes reasonably related to the messaging program and compliance requirements.
Mobile carriers are not liable for delayed, undelivered, or misdirected messages. Message delivery depends on your wireless carrier, device, network availability, and other factors outside our control.
The Ivy Track’s SMS program is intended for persons 18 years of age or older. Where communications concern a student under 18, a parent or legal guardian should provide the phone number, provide any required consent, and manage messaging preferences.
5. How We Share and Disclose Information
We do not sell or rent personal information.
We may disclose information in the limited circumstances described below.
5.1 Service Providers
We use a limited number of third-party service providers to help operate the Site and Services.
Current providers identified by The Ivy Track include:
Supabase
Supabase provides database and account authentication infrastructure.
It may process information necessary to:
Maintain user accounts
Authenticate users
Store platform information
Store student records and progress information
Support Site and platform functionality
Vercel
Vercel provides website hosting and delivery infrastructure.
It may process technical information necessary to deliver, secure, and maintain the Site.
Resend
Resend is used to send transactional email communications, such as booking or service-related emails.
It may process information such as recipient email addresses and message-delivery information necessary to provide email services.
Google services, including Google Calendar and Google Meet, may be used to schedule tutoring and counseling sessions and create meeting links.
Service providers are permitted to process information only as reasonably necessary to provide services to The Ivy Track or as otherwise allowed under their applicable agreements and policies.
6. Google Calendar and Google User Data
The Ivy Track may authorize access to Google Calendar for The Ivy Track’s own business Google account.
This access is used for the limited purpose of:
Creating session calendar events
Updating session calendar events
Cancelling session calendar events
Creating Google Meet links associated with scheduled sessions
The Ivy Track does not request access to the personal Google accounts of students, parents, or ordinary Site visitors.
Booking a session does not connect your personal Google account to The Ivy Track.
We do not use Google API data to:
Read or analyze a student’s or parent’s personal calendar
Profile users
Deliver advertising
Build advertising audiences
Train general-purpose machine-learning or artificial-intelligence models
Authorization credentials associated with The Ivy Track’s own Google account are stored securely by our systems and may be revoked through the applicable Google account security settings.
Our use and transfer of information received from Google APIs is intended to comply with the Google API Services User Data Policy, including applicable Limited Use requirements.
7. Legal and Protective Disclosures
We may disclose information where reasonably necessary to:
Comply with applicable law
Respond to a subpoena, court order, or lawful governmental request
Establish, exercise, or defend legal rights
Enforce our Terms of Service or agreements
Investigate fraud, abuse, security incidents, or unlawful conduct
Protect the safety, rights, or property of The Ivy Track, our students, families, service providers, or others
Where permitted, we may also disclose information in connection with a merger, acquisition, financing, restructuring, sale of assets, or similar business transaction, subject to appropriate protections.
8. Cookies and Tracking Technologies
The Ivy Track does not run advertising trackers, behavioral advertising pixels, or analytics trackers on the Site.
The Site uses only cookies or similar technologies that are necessary to provide essential functionality, including keeping authenticated users signed in to their accounts.
These necessary technologies may support functions such as:
Account authentication
Login sessions
Platform security
Essential Site operation
If you do not sign in to an account, the Site does not intentionally set non-essential tracking cookies.
Because The Ivy Track does not use advertising or behavioral analytics cookies, we do not use cookies to build advertising profiles or track users across unrelated websites for targeted advertising.
You may configure your browser to reject or remove cookies, although blocking essential authentication cookies may prevent account login or certain platform functionality from working correctly.
9. Advertising and Analytics
The Ivy Track does not currently use personal information for behavioral advertising and does not operate advertising or analytics trackers on ivytrackprep.com.
We do not sell personal information to advertising networks or data brokers.
If our tracking practices materially change in the future, this Privacy Policy will be updated before or when those practices are implemented as required by applicable law.
10. Children’s and Student Privacy
The Ivy Track primarily works with students in grades 9 through 12.
Where a student is under 18, we expect a parent or legal guardian to:
Make or authorize the initial inquiry
Agree to the Services
Provide appropriate consent
Participate in relevant account or service decisions
A parent or legal guardian may contact us to request access to, correction of, or deletion of information associated with their minor child, subject to applicable legal and record-retention requirements.
The Site and Services are not directed to children under 13.
We do not knowingly collect personal information directly from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate authorization, we will take reasonable steps to delete the information.
Parents or guardians who believe a child under 13 has provided information to us should contact:
11. Data Retention
We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law.
Our general retention practices include:
Inquiries
Inquiry and booking information may be retained while we are communicating with a prospective family and for a reasonable period afterward in case the family returns or follow-up is needed.
Student Accounts
Student account information and practice history may be retained for as long as the student’s account remains active.
Educational Records
Practice results, assignments, session information, counseling progress, and related records may be retained while necessary to provide the Services and maintain the student’s educational history.
Legal and Business Records
Certain information may be retained where reasonably necessary to:
Comply with law
Resolve disputes
Maintain appropriate business records
Prevent fraud or abuse
Enforce agreements
You may request deletion as described below. We will delete information we are not legally or operationally required to retain.
12. Data Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, loss, or misuse.
These protections may include:
Account authentication
Hashed password storage through our authentication provider
Restricted system access
Secure hosting infrastructure
Encrypted or protected credentials where appropriate
Access controls
Service-provider security measures
However, no internet transmission, electronic storage method, or information-security system can be guaranteed to be completely secure.
Accordingly, while we work to protect personal information, we cannot guarantee absolute security.
13. Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These may include the right to:
Request access to information we hold about you
Request correction of inaccurate information
Request deletion of personal information
Withdraw certain communications consent
Opt out of SMS communications
Request information regarding how personal information is used
Exercise other rights available under applicable state privacy laws
To submit a privacy request, contact:
We may need to verify your identity before completing certain requests.
Parents or legal guardians may submit appropriate requests relating to information maintained about their minor child.
We will respond to verified requests within the period required by applicable law.
14. State Privacy Rights
Residents of certain U.S. states may have additional privacy rights under state law.
Depending on the applicable law and whether The Ivy Track is subject to that law, these rights may include:
The right to know or access categories or specific pieces of personal information collected
The right to request correction
The right to request deletion
The right to obtain a portable copy of certain information
The right to opt out of certain sales, sharing, or targeted advertising
The right not to be discriminated against for exercising a privacy right
The Ivy Track does not sell personal information and does not currently use personal information for targeted behavioral advertising.
Privacy requests may be submitted to:
Nothing in this section is intended to grant rights that do not apply under applicable law.
15. Do Not Track and Global Privacy Signals
Because The Ivy Track does not currently operate behavioral advertising or analytics tracking technologies on the Site, we do not use Site activity for cross-context behavioral advertising.
Browser “Do Not Track” signals are not governed by a single uniform U.S. standard.
Where applicable law requires recognition of a legally binding browser-based opt-out preference signal, we will process such signals as required.
16. Email Communications
We may send transactional or service-related email messages such as:
Booking confirmations
Session information
Account notices
Service-related updates
Responses to inquiries
Transactional communications may be necessary to provide Services you requested.
If we send optional marketing email in the future, recipients will be provided with an appropriate method to unsubscribe where required by law.
17. Third-Party Links and Services
The Site may contain links to third-party websites, platforms, or services.
Those third parties operate independently from The Ivy Track and may have their own privacy policies and practices.
We are not responsible for the privacy practices, security, content, or conduct of third-party websites or services that we do not control.
We encourage users to review the privacy policies of third parties before providing information to them.
18. International Processing
The Ivy Track and its service providers may process or store information using systems located in the United States or other jurisdictions where our providers operate.
If information is processed outside the jurisdiction where you live, applicable privacy protections may differ from those in your home jurisdiction.
Where legally required, we take reasonable measures designed to ensure appropriate handling of personal information.
19. Business Transfers
If The Ivy Track is involved in a merger, acquisition, financing transaction, reorganization, sale of assets, or similar transaction, personal information may be transferred as part of that transaction.
Any successor receiving personal information will be subject to applicable privacy obligations with respect to that information.
20. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect:
Changes to our Services
Changes to our technology providers
Changes to our data practices
Legal or regulatory requirements
Security or operational needs
The “Last Updated” date at the top of this Policy identifies the most recent revision.
If a material change affects current students or families, we may provide additional notice, including by email where appropriate.
21. Contact Us
If you have questions about this Privacy Policy, want to exercise a privacy right, or believe personal information has been handled improperly, contact:
The Ivy Track
Website: https://www.ivytrackprep.com/
Email: [email protected]
For requests involving a student under 18, a parent or legal guardian may contact us on the student’s behalf.